High-stakes communications opportunities come in many forms. Clarity coaches help clients excel in each one of them.


Clients learn not to live by talking points alone. We nurture the persuasive storyteller in each of our clients for one simple reason: Stories and images are 60,000 times more memorable than facts – and we want your message to have lasting power. Transforming your messages into memorable quotes and sound bites is one of our core strengths.


  • Sparking thought-provoking ideas
  • Crafting compelling storytelling material
  • Identifying relatable examples
  • Curating memorable data
  • Effective use of metaphor and analogy
  • Transforming key messages into sound bites


Our clients emerge from Clarity training sessions with a keen appreciation for how fast 4-5 minutes go on television. Transforming your top-line thoughts into concise and memorable sound bites that pop on TV is a specialty of ours. Clarity clients learn how to look comfortable and in command in a television studio, even if it’s their first time.


  • Avoiding negativity – staying positive
  • Crystalizing content into a three-minute window
  • Listening to the questions more effectively
  • Branding yourself without overtly selling
  • Proper body language on camera
  • Handling a multiple-anchor interview


Print interviews typically run nearly ten times as long as a broadcast interviews which can make crystalizing your message that much more challenging. Clarity coaches share the most effective strategies for influencing reporters to use the quotes you want to see in print and have your storytelling guide the direction and tone of the article.


  • Understanding the mindset of a reporter
  • Maximizing control during an interview
  • Influencing the reporter to use your quotes
  • Creating a positive dynamic with the reporter
  • Avoiding “off-the- record” danger zones
  • Maximizing storytelling content


A crisis or scandal that damages your brand can happen quickly and without warning. Clarity’s crisis training can help bring a sense of order during a chaotic time. We help craft pitch-perfect messages and coach clients on how to deliver them calmly and authoritatively even amidst a hostile media frenzy. Swiftly implementing a sound strategy can effectively defuse a combustible situation.


  • Deftly handling controversy
  • Properly setting reporter’s expectations
  • Not looking and sounding defensive
  • Avoiding “no comment”
  • Staying clear of speculation
  • Controlling nerves amidst chaos

Remote/ SMT

For many clients, looking straight into a camera and speaking to an interviewer they can’t see is one of the most difficult skills to master. That’s why Clarity created a dedicated studio for clients to practice interviews conducted via satellite. Our Remote/SMT Studio is equipped with broadcast-quality technology that allows our coaches to simulate the real thing, transforming a potentially awkward experience into a polished performance.


  • Avoiding the deer-in- the-headlights syndrome
  • Holding your own with multiple guests
  • Maintaining an engaged demeanor
  • Handling technical difficulties
  • Strategies for preparing
  • Staying concise and declarative

Keynote Addresses

Keynote addresses are great opportunities to explain your mission and move your agenda forward. But for many clients, the anxiety of presenting in front of an audience can be paralyzing. Clarity sessions enable clients to overcome this fear. Our coaches are skilled at crystalizing complex content into the most engaging messages you need to convey. The result: a keynote address that is polished, concise and memorable.


  • Crystalizing your message/mission
  • Conquering nerves
  • Effective use of hands
  • How to move on stage
  • Projecting enthusiasm
  • Interacting with slides

Product Launches

Few public speaking opportunities are more dramatic and have more riding on them than new product launches. Successfully framing the value of what you’ve created, for both the media and consumers, frequently determines how your innovation is received. Clarity coaches are experts at shaping the narrative, editing slide presentations and choreographing demos to ensure that your launch generates the most enthusiastic response possible.


  • Perfecting your elevator pitch
  • Choreographing a demo
  • Using examples to explain its value
  • Engaging the audience
  • Establishing distinctiveness among competition
  • Dramatically revealing key features

Client Pitches

A recent survey showed that only 33% of all pitches are successful. Most fail not because they lack merit, but because they are communicated poorly. Clarity coaches understand that an articulate, concise and persuasive pitch is what’s needed for your proposal to get the green light. Our clients are taught how to clearly convey the importance of their idea with firm conviction. That is what transforms a mere pitch into a closed deal.


  • Establishing your distinctive value
  • Appearing polished and professional
  • Showing understanding for the client’s challenges
  • Articulating what problem you solve
  • Showcasing relevant prior experience
  • Selling, but not overselling

Formal Speeches

Delivering a successful speech involves mastering a number of crucial skills: creating a compelling and dynamic narrative; understanding your audience, and engaging them by bringing gripping storytelling to life through the effective use of your voice and body movements. Clarity coaches are skilled at addressing each of these essential elements that successfully turn any speech into a memorable performance.


  • Writing for the ear, not the eye
  • Injecting humor, not jokes
  • Using analogy/metaphor as a thread
  • Making storytelling sound ad libbed
  • Proper pacing, pitch and projection of voice
  • How to look at the audience, not your papers

Teleprompter Skills

The bigger the stage, the more likely you’ll be called on to deliver your speech from a TelePrompter. While having your full, scripted text to read from may be a comforting security blanket, it holds the danger of stripping the conversational tone from your delivery. Thanks to decades of their own experience reading from TelePrompters, Clarity coaches have identified the essentials behind the smooth delivery of scripted content and have translated them into clear and simple coaching principles.


  • Mastering presidential-style prompters
  • Using pace variation to sound conversational
  • Speaking in shorter sentences
  • Adding script markings for proper emphasis
  • Perfecting the “gather-deliver” technique
  • Minimizing eye movement

Running a Meeting

There’s no greater drain on workplace productivity than meetings that drag on past their allotted time. With effective and efficient communication, most 40-minute meetings can be reduced to a half an hour. Clarity coaches show clients how to develop a strategic game plan for moving meetings along and not letting them bog down in repetition and minutia. When the meeting leader imparts clear and concise information to the attendees, the meetings are not only shorter, but more effective in helping the team achieve its desired goals.


  • Setting participants’ expectations in advance
  • Establishing meeting’s goals at beginning
  • Employing brevity and avoiding repetition
  • Setting ground rules for questions/participation
  • Speaking in a firm, declarative voice
  • Bringing clarity to next steps


The explosive growth of industry panels is providing unprecedented opportunities for executives to position their branding to targeted audiences. But for many clients, delivering succinct, powerful and quotable statements is often times a daunting challenge. Nerves, time constraints and battling other panelists monopolizing the conversation are all factors that can throw panelists off track. At Clarity, coaches equip clients with dynamic storytelling so they can take charge, grab the spotlight with confidence and successfully articulate their vision.


  • Preparing for topics with storytelling
  • Creating a “tweetable” moment from the event
  • Holding your own among several panelists
  • How to keep the audience engaged
  • Avoiding moderator traps
  • Handling Q&A from the audience


Panel moderators who have years of experience interviewing people for television can make on-stage interviews at a conference look easy. The fact is, they’re not. Print journalists are accustomed to doing slower-moving, longer-form interviews that don’t always translate into a dynamic conversation in front of an audience. As broadcast journalists, Clarity coaches have done thousands of television interviews and are well versed in helping clients devise a livelier repartee that generates more interest and energy for the audience.


  • Formulating questions
  • How to make news with your guests
  • How to ask the hard hitting question
  • Preventing panelists from sticking to dull talking points
  • Dealing with an aggressive panelist
  • Managing time properly

Anchoring/ Reporting

There are more outlets for news and opinion than at any time in history. In this supersaturated media environment, it’s harder than ever for anchors and reporters to stand out, maintain their audiences and reach new ones. It is no longer enough for on-air talent to answer the journalistic questions: Who? What? When? Where? Why? Today, anchors and reporters are expected to be master storytellers. Clarity coaches have vast experience in all aspects of storytelling, a resource we bring to media and news companies. The immediate result from a session is the delivery of more compelling, polished and powerful narratives that move audiences.


  • Physical presence on the set/in the field
  • Striking a conversational tone
  • Effective interview structuring
  • Calmly handling live, breaking news
  • Eliminating the “old-school” delivery
  • Interacting with co-anchors


The human voice is a powerful musical instrument. Most people, however, do not utilize its enormous capacity to make an audience process storytelling on an emotional level. Training sessions at Clarity provide clients with techniques for bringing captivating variation to the pace, pitch and projection of their voices. Helping the client tap into the emotional resonance underscoring their communications can transform their delivery into truly memorable content.


  • Striking a storytelling tone
  • Varying pace for punctuation
  • Using pitch variation to add emotion
  • Accent modification
  • Speech pathology issues
  • Eliminating the cliché “sing-song” delivery

Teleprompter Skills

Increasingly, media companies today are looking for show hosts who are not career anchorpeople. Whether you’re grooming a reporter/producer to be a host, or choosing someone with no on-camera experience at all, instilling polished TelePrompter-reading skills is essential. Thanks to decades of their own experience reading from TelePrompters, Clarity coaches have identified the essentials behind the smooth delivery of scripted content and have translated them into clear and simple coaching principles.


  • Appearing loose and relaxed
  • Using pace variation to sound conversational
  • Speaking in shorter sentences
  • Adding script markings for proper emphasis
  • Perfecting the “gather-deliver” technique
  • Minimizing eye movement

Live Web Videos

With the explosive growth of video platforms like You Tube and Facebook Live, conveying important messages on video is no longer restricted to people with access to television. But video content posted online that lacks polish and sophistication can be a negative reflection on your brand. Clarity’s nearly decade-long partnership with Facebook has provided us with keen insights into what strategies work best for that medium, allowing our clients' content to stand out amidst a growing clutter.


  • Establishing the proper set and background
  • Strategies for speaking directly to camera
  • Memorizing scripts vs. speaking to outlines
  • One-camera interview techniques
  • Proper structure and length of segments
  • Posting and distributing on social

Job Interviewing

The difference between landing a job and being passed over may have less to do with your experience and more to do with your communications skills. Having a perfect resume only gets you halfway there. Having the communications tools necessary to position yourself as a must “get", can help you ace the interview and land the job. Clarity coaches have trained scores of job seekers who have successfully achieved their career goals.


  • Predicting likely questions
  • Preparing concise and conversational answers
  • Promoting yourself through examples and stories
  • How to discuss perceived weaknesses
  • Establishing relaxed body language
  • Sounding vocally authoritative

Executive Presence

One of the key factors determining the trajectory of your career is the degree to which others perceive you to have Executive Presence, the quality that encompasses leadership skills, gravitas and clarity of thought. The role that polished communication skills plays in our Executive Presence is substantial, which is why clients who are looking to advance their careers turn to Clarity for trusted counsel on how to appear more professional in both their verbal and non-verbal ways of communicating.


  • Eliminating useless industry jargon
  • Appearing more decisive through brevity
  • Speaking more declaratively
  • Sitting/Standing more authoritatively
  • Eliminating filler words
  • Wardrobe and grooming

Resumé Editing

Condensing your experience, your value and your ambitions onto one sheet of paper can be a daunting challenge, which is why constructing an attention-getting resume can be so difficult. Clarity’s Career Advisors are experts at showcasing your strengths and framing your narrative in the most impressive way so your resume makes it to the top of the pile.


  • Proper formatting
  • Keeping language casual and conversational
  • Eliminating non-essential information
  • Keeping information to one page
  • Describing job responsibilities properly
  • Effective presentation and distribution


I was a Confidential Human Source f...
My story is complicated. I was a Confidential Huma...
- CHS Brewer
The media training with Bill McGowa...
The media training with Bill McGowan was a phenome...
- Tom Spaven
Comcast VOICES
The Clarity Media Group helped me to be a storytel...
- Paula Reid
A lesson in confidence
Thank you for allowing me the opportunity to take...
- Lindsay Macadam
Jen was amazing!
Jen was amazing! Helped our team quickly with stra...
- Jessica Appelgren
Jim has you covered.
Jim and his team are consummate professionals....
- Anonymous Client
Clarity Media Group are
Clarity Media Group are - hands down - the best me...
- Justin Sacco
Thank you!
I had a wonderful experience with Clarity. Bill ca...
- Yael
Clarity brings "clarity" to our LIX...
The team at Clarity Media Group helped prepare us...
- Debbie Drury , Lixil
Mariko was phenomenal
Mariko was phenomenal! She provided great guidance...
- Sarah Edelstein , Rent the Runway
David is a game changer! Can't tha...
David and the team at Clarity media are incredible...
- Gregg Hasenfus , Anchor Associates
Mariko Panel Prep
Mariko helped me prepare for my first broadcasted...
- Matt Bernes
Highly recommended
I’m a publicist who’s appeared on TV on behalf of...
- Kate Hasenfus , Milestone PR
Thank you for your an excellent ses...
I very much appreciated such a seasoned television...
- Dan DeLuce , NBC News
Bill meets you where you are and…
Bill meets you where you are and upgrades both you...
- Mr. Doyle , Asset Management
What a useful and inspiring session...
Our session was useful and inspiring. I really app...
- Chiru Murage , Instagram
Highly recommend!
Jen was excellent! She was very thorough, and took...
- Molly Battles
Bill was brilliant
Bill was brilliant, Not just because he was so goo...
- Thomas Keown , Many Hopes
Five Stars!
Clarity Media Group and David have been great for...
- Kara Dogali , ISG
Invaluable resource for executives
Clarity Media Group has been a great resource for...
- Erica Son
Stories worthy of attention
Bill McGowan and the team at Clarity have become g...
- Lisa Jedan , Brand Communications
Bill and the entire team at Clarity...
Bill and the entire team at Clarity are exceptiona...
- Peter Donald , Communications Executive
Extremely helpful exercise to convi...
Extremely helpful exercise to convince non-believe...
- Jessica Merz
I LOVE David Puente & Clarity
I LOVE David Puente & Clarity! As a new CEO I nee...
- Ana Marie Argilago , Hispanics in Philanthropy
Bill McGowan and his team guided my...
Expert guidance from Clarity! Bill McGowan and his...
- Aileen Boyle , Audere Media
Bill did a great job media training...
Bill did a great job media training one of our top...
- KC Kavanagh , Bacardi
Bill McGowan is a true pleasure to...
Bill McGowan is a true pleasure to work with and h...
- Stephen Appel , ION Media
I've had nothing but excellent…
I've had nothing but excellent experiences with Cl...
- Nicole Dewey , Public Relations
Jen was amazing
Jen was amazing! In addition to being super knowle...
- Derek Conrad , Olivia Palermo Group
Bill McGowan is a step above the re...
We have utilized Clarity Media Group and Bill McGo...
- Jeff Quinn , ION Media
Bill McGowan is the BEST in the…
Bill McGowan is the BEST in the business! A stell...
- Mr. Andreessen ,
Effective, Energetic Training
Bill McGowan's training sessions have made me and...
- Nikki Waller , WSJ
I worked with Bill McGowan
I worked with Bill McGowan - he is a master. He m...
- Monica Ray , Conde Nast
Simply Great
Bill and his team are masters in the art of media...
- Mr. Christopher , Publishing Executive
Excellent support from Bill
Excellent support from Bill. Clear explanations an...
- Mr. Ottomani , Audemars Piguet
Bill has an answer for everything
Bill has an answer for everything. He is phenomena...
- Erich Schwartzel , The Wall Street Journal
Clarity Media cuts through the nois...
I've been working in communications and events for...
- Jen Pitts , Communications Executive
100% Worth the Investment
We had an excellent experience working with Bill a...
- Mr. Valasek , Moda Operandi
Stellar advice and guidance!
Bill's prompt advice and keen guidance were invalu...
- Drew Hogan , Author
Always a Highlight of the Year
Five years ago, I arrived at The Wall Street Journ...
- Joanna Stern , The Wall Street Journal
IAA Training with Jim
Jim did a great job training the IAA executives. O...
- Jeannine Dowling , IAA
Best in the Business
I've had the privilege of working with Bill and th...
- Lauren Riezman , L'Oreal
Best of the best in media training
Best of the best in media training! I have worked...
- Robin Shallow , Tivity Health
Bill provided training and feedback...
Bill provided training and feedback that was insig...
- Carol Oscarson , Dimensional
Top-notch counsel & training
Bill and Juliana were absolutely brilliant in the...
- Kate Kosior , Peakon
Clarity Media Group
Clarity's media trainers are some of the best in t...
- Natalie Miyake , Sequoia Capital
I attended a training by Clarity Me...
I attended a training by Clarity Media Group and i...
- Justine Olderman
The best in the business
The best in the business, Bill and his team helped...
- Sheelah Kolhatkar , The New Yorker
Bill was absolutely excellent
Bill was absolutely excellent. Quick path to trust...
- Alex Norstrom , Spotify
Outstanding Team at Clarity Media
Clarity has a great team with outstanding experien...
- LH Henderson
Bill is a master’s master
Bill is a master’s master. If you need the best he...
- Josh Steinberger , Tipping Point
Phenomenal experience
the consultant trainers are phenomenal. Their exp...
- Blaine Rominger
The best in the business.
I have worked with Bill and his team for over a de...
- Stefanie Mohr , Beauty Industry Executive
A trusted expert & valuable resourc...
A trusted expert & valuable resource When it comes...
- Malorie Lucich , Pinterest
I've worked with Bill McGowan on…
I've worked with Bill McGowan on several high leve...
- Jennifer Toner , Turner/WarnerMedia
It's all about clarity.
I worked with Bill for media training. He knows h...
- Susan Jaffe , M.D.
High-Impact Partners
I have worked with Bill and his talented team in p...
- Emily Garbaccio , Communications Executive
Bill McGowan's coaching instilled m...
Bill McGowan's coaching instilled me with the conf...
- Rose Xu , Cerberus
They make us better
We return again and again to Bill McGowan's sage w...
- Mr. Wood-Sailer
Bill McGowan is an excellent traine...
Bill McGowan is an excellent trainer and a class a...
- Lee Hawkins , Wall Street Journal
Bill is one of the best media train...
Bill is one of the best media trainers out there....
- Editor Kim , WSJ
Always a pleasure to work with Clar...
Fantastic support from Bill and the team. Our clie...
- Tom Hinton , London Stock Exchange
Excellent course!
We learnt a lot from Cecilia in the course. The co...
- Khai Sheng , BlackRock
Great trainer
Great trainer, Super committed to us in the room a...
- Adam Pile , BlackRock
Love working with the pros at Clari...
Love working with the pros at Clarity!
- Katie Haun , Andreesen Horowitz
I have worked with Clarity Media Gr...
I have worked with Clarity Media Group throughout...
- Colleen Cleary , OXO
Best in Class Experience
Bill and his team are some of the most experienced...
- Megan Salt , DSRC
Highly recommend Bill McGowan and h...
Highly recommend Bill McGowan and his team. They a...
- Kathleen Janus
Clarity is always extremely…
Clarity is always extremely accommodating from a p...
- Perry Ascher , The New York Times
Media Training
Optimist has worked with Clarity several times ove...
- Paul Lerner , Optimist Consulting
Bill McGowan and his team at Clarit...
Bill McGowan and his team at Clarity Media Group a...
- Tatum Caldwell
The Communications Specialists
Bill McGowan and the Clarity Media team are a tour...
- Will Dufton
The best in the business
I've been working with Bill and the Clarity team f...
- Maire Griffin , Communications Executive
Fantastic Speech Coaching
I've worked with Bill McGowan on a bunch of occasi...
- Kate White
Clarity training transcends countri...
Clarity training transcends countries and cultures...
- Bryce Keane , Atomico
Bill McGowen and the Clarity Media...
Bill McGowen and the Clarity Media team are top no...
- Karyn Twaronite , EY
We've been working with Bill for a…
We've been working with Bill for a couple of years...
- Vojtech Horna , Index Ventures
Bill provided the most helpful trai...
This was the most helpful training I've had in my...
- Sarah Cannon , Index Ventures
I struggle to find who knows more than Bill on all...
- Rebecca Hahn , Bird
A stellar team.
The team at Clarity Media Group is the best in the...
- Mr. Desai , DSG
Priceless training from top experts...
Priceless training from top experts!
- Kathleen LeFebvre , Realogy
Impeccable service, every time
Clarity Media has never let me down in ten years o...
- Angela Watts , PR Consultant
Clarity Media never disappoints--th...
Clarity Media never disappoints--they are always m...
- Sandi Mendelson , Hilsinger-Mendelson, Inc
Game changer
Working with Bill McGowan has been a game changer....
- Shan Ma Ma
The Best in the Business
Bill McGowan and his team at Clarity Media set the...
- Wayne Kabak , WSK Management, LLC.
I don't consider someone to be a…
I don't consider someone to be a "spokesperson" un...
- Matthew DiGirolamo , L'Oréal
High Impact Media and Presentation…
High Impact Media and Presentation Training Clarit...
- Matt Traub , DKC
Fantastic team who puts in a…
Fantastic team who puts in a significant amount of...
- Chantelle Darby
Bill McGowan and his team at Clarit...
Best media trainer out there! Bill McGowan and his...
- Amanda Schumacher , Communications & Brand Strategist
Bill McGowan is a master trainer wh...
Bill McGowan is a master trainer who partnered wit...
- Lisa Green
Clarity Media Group Review
Bill is an an extraordinary presentation coach. H...
- Linda Schupack , AMC Networks
Pitch perfect master
Bill is a best in class coach, his depth of experi...
- Luca Mignini , Food Industry Executive
Bill is the best in the business!
Bill is the best in the business. A true professio...
- Daniel Lurie
Highly recommended!
Bill and his team are excellent media trainers. I...
- Jennifer Robinson , Publishing House
Great frameworks and input to form...
The Clarity frameworks and guidance has helped me...
- Guthrie Collin , Dow Jones & Company
We have used Clarity Media Group fo...
We have used Clarity Media Group for several years...
- Roberta Osborne , Asset Management Firm
We have always had such a great…
We have always had such a great experience working...
- Marnie Black , AMC
Bill McGowan was invaluable in…
Bill McGowan was invaluable in preparing me for m...
- Patricia Chadwick , Author
Bill improved my speaking effective...
Bill improved my speaking effectiveness more in 4...
- Angela Duckworth , GRIT
Happy with both faculty quality and...
Happy with both faculty quality and support servic...
- Eileen Keng , Credit Suisse