On-air Talent
Anchoring
Learn to deliver more compelling, polished and powerful narratives that move audiences
There are more outlets for news and opinion than at any time in history. In this supersaturated media environment, it’s harder than ever for anchors and reporters to stand out, maintain their audiences and reach new ones. It is no longer enough for on-air talent to answer the journalistic questions: Who? What? When? Where? Why? Today, anchors and reporters are expected to be master storytellers. Clarity coaches have vast experience in all aspects of storytelling, a resource we bring to media and news companies. The immediate result from a session is the delivery of more compelling, polished and powerful narratives that move audiences.
Each training plan is based on the specific goals and objectives and includes a focus on:
Physical presence on the set/in the field
Striking a conversational tone
Effective interview structuring
Calmly handling live, breaking news
Eliminating the “old-school” delivery
Interacting with co-anchors