articles & OPINIONS

How do you coach your principal?
Bill McGowan Bill McGowan

How do you coach your principal?

Strangely enough, my first lesson in on how to effectively prep a boss for an upcoming media interview or speech, came from disgraced TV host Charlie Rose. Charlie, of course, was completely oblivious to the fact that he was about to teach me a skill that would benefit me for years to come and is crucial for every chief of staff to know. The valuable lesson happened quite accidentally.

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The Key to “Upskilling”​ in Lockdown
Bill McGowan Bill McGowan

The Key to “Upskilling”​ in Lockdown

The age-old approach of telling ‘em what you’re going to tell ‘em, telling ‘em, then telling ‘em what you told ‘em is just that: OLD. Your goal should always be to stand out by being distinctive. Following this dated, Mckinsey-esque strategy is merely an invitation to sound like everybody else.

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