NEW on Linkedin Learning: “The media-savvy professional”

Join Bill, CEO of Clarity Media Group, journalist, and author, in his debut LinkedIn Learning course as he shows you how to master the art of excelling in media interviews, whether you’re live on TV, in print, or on a podcast.

Legendary college football coach Darrell Royal was once asked why his team didn't throw the ball more. His reply, "Because three things can happen when you throw the ball, and two of them are bad." Many executives feel the same way about granting an interview to a journalist. Too much risk, too little reward. I would agree with that if you had never been given guidance on how to navigate the dynamics of talking to reporters, and that's what we're going to do in this course. After 20 years as a broadcast journalist, I've brought all those insights I've acquired to coaching thousands of executives on how to ace interviews. Because when you control the narrative of your story, the media becomes a valuable ally in your business.

Learn how to meticulously prepare without feeling overwhelmed, shifting your perspective from seeing interviews as a risk to viewing them as opportunities. Discover strategies for navigating negative questions to ensure your message remains positive.

Uncover the secret to crafting and delivering memorable sound bites that stick with your audience long after the conversation ends. From controlling the flow of the interview to staying on message and fine-tuning your skills along the way, this course prepares you to transform any interview into a powerful opportunity to convey your message more effectively with ease.