Bill Cassara
NAME
Bill Cassara
TITLE
COMMUNICATIONS SPECIALIST
LOCATION
NEW YORK
Bill Cassara is a renowned media and presentation training expert, specializing in preparing Clarity clients for impactful appearances across major TV networks and global stages. With a wealth of experience, Bill excels in coaching clients for on-air voiceover/teleprompter segments, SMTs, various presentations and live events.
His impressive client portfolio includes C-suite executives, music industry leaders, accomplished book authors, top-tier beauty/hair stylists, as well as respected network show hosts and news correspondents. Through strategic guidance and personalized coaching, Bill ensures that each client shines in the spotlight, delivering their message effectively.
Before his tenure at Clarity, Bill spent two decades as a distinguished director of photography on CBS's iconic show, 60 Minutes. His extensive background in both long-form journalism and hard-news reporting equips him with a profound understanding of how clients can ensure their most compelling sound bites reach their audience.
Bill's leadership skills were honed through spearheading production teams in high-stakes interviews with every U.S. President since Ronald Reagan, legendary figures like the Rolling Stones, acclaimed filmmaker Ken Burns, and renowned restaurateur Danny Meyer. This exceptional exposure to newsmakers and the inner workings of news reporting provides Bill with a distinctive perspective when it comes to preparing clients for media interviews and public speaking engagements.
Notably, Bill Cassara has also held pivotal management roles, serving as the proprietor of Stable Images Inc. and excelling as an account manager at BMW N.A.'s Production Center since 2010. His extensive credentials in full-length documentary film production span from Producer to Director of Photography, showcasing his versatility and expertise.
In addition to his professional endeavors, Bill generously imparts knowledge by conducting engaging journalism seminars and workshops for graduate students at the esteemed Columbia University School of Journalism. His commitment to nurturing the next generation of journalists and opinion-makers reflects his passion for sharing insights gained from his illustrious career.
Connect with Bill on LinkedIn.
“I have worked with Bill to train both the C-Suite and first-time speakers. Bill is my go-to when executives need coaching to prepare for a new product or address audiences about complex subject matter. He arrives at every session organized and equipped with visual coaching tools. Bill calms the nerves of the most camera-shy executives and provides feedback in real-time using video playback. His media experience is a precious resource.”
Bill Cassara ON Storytelling
Bill HAS worked With
PORTFOLIO
In addition to being a communications coach, Bill is an Emmy-award winning photo & video journalist who has shot, directed and produced thousands of pieces spanning from news stories with global leaders and some of the most fascinating celebrities in the world, to promotional videos for notable international brands. He provides a journalist’s perspective and knows exactly what the media demands.
News Reel