Media Training

PRINT

SHAPE MESSAGES INTO THE SOUNDBITES YOU WANT TO SEE IN BLACK AND WHITE

Print interviews typically run nearly ten times as long as broadcast interviews which can make crystalizing your message that much more challenging. Clarity coaches share the most effective strategies for influencing reporters to use the quotes you want to see in print and have your storytelling guide the direction and tone of the article.

Each training plan is based on the specific goals and objectives and includes a focus on:

• Understanding the mindset of a reporter

• Maximizing control during an interview

• Influencing the reporter to use your quotes

• Creating a positive dynamic with the reporter

• Avoiding “off-the- record” danger zones

• Maximizing storytelling content