Bill McGowan Works to Make Authors Pitch-Perfect

In the early 2000s, while working as a producer at ABC’s 20/20, Bill McGowan put together a branding video for a dot-com entrepreneur. When he showed it to the businesswoman, she asked McGowan for some pointers. “I basically started giving her some feedback, just instinctively,” said McGowan, who had spent 20 years in journalism, both in front of and behind the camera. “She turned to me and said, ‘This is what you should be doing. This is really valuable.’ ”