When going off message is the message

While even Reneé Rapp herself joked about her need for media training, experts in the industry say her offbeat comments may come off as more authentic to her fans.

By Emma Madden

On her press tour for the new adaptation of “Mean Girls,” Reneé Rapp has called out the owner of a bus touring company owner by name, described herself as “ageist” against millennial women, praised Megan Thee Stallion’s butt and used an interview as an opportunity to shoot her shot with Rachel McAdams, the original Regina George, whose shoes Ms. Rapp stepped into for her latest role. She also said that she might not want Ms. McAdams to see the new take on the character and suggested that she was weary of the franchise.

“I’m tired of wearing pink,” Ms. Rapp told an interviewer. “I’ve had it, I’m good on it. I don’t want to do it anymore.”

“She’s not staying within the established safe boundaries of what’s the right thing to say, and that’s why her fans are identifying with her and gravitating to her — it’s very refreshing,” said Bill McGowan, founder and chief executive of Clarity Media Group, who conducted the Kardashians’ first media training session. “I mean, think about it — in some ways unhinged has become the new authentic.”

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